Logo Design. Graphic Design.
This project was part of the The Futur's Spartan Logo Design Challenge.
The challenge was to create an unofficial logo refresh for the Spartan Race. During my research, I learned that the Spartan Race was not only a race but also a philosophy to empower, grow and conquer all obstacles in life. The race itself is only one part of the brand and the pictorial usage of a spartan helmet as the logo is conceptually limited by its literal denotations.
My redesign takes the spartan symbol of a lambda, to represent these abstract concepts. I refined the mark into a clean modern logomark design taking into account the readability when it is dirtied or damaged in a race.
My final design was as a finalist chosen by thefutur.
Photo Credits:
Photo 1: https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwig1NjYyP7UAhWDKpQKHYc6AD0QjBwIBA&url=https%3A%2F%2Fmedia.defense.gov%2F2012%2FAug%2F23%2F2000122087%2F-1%2F-1%2F0%2F120823-F-JZ010-291.JPG&psig=AFQjCNEdFRNIStCmBZN3GazvGhRghKKjcQ&ust=1499770941526886&cad=rjt
Photo 1: https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwig1NjYyP7UAhWDKpQKHYc6AD0QjBwIBA&url=https%3A%2F%2Fmedia.defense.gov%2F2012%2FAug%2F23%2F2000122087%2F-1%2F-1%2F0%2F120823-F-JZ010-291.JPG&psig=AFQjCNEdFRNIStCmBZN3GazvGhRghKKjcQ&ust=1499770941526886&cad=rjt
Photo 2: Ben Hockley (https://www.flickr.com/photos/bhockley/33698568923/in/photolist-TkPYv2-UodHCD-UkdnJ9-UnXU6c-TkHssZ-TkCEFB-TkDDvP-ThN8uN-Uzd4FV-TZsEcE-Ukg6DC-TkH6sT-UnLmuD-aqdZCc-UvxD5A-Tm8hRM-Tm5xwp-aqe1Er-UvA4jU-aqgrdm-UvZC8d-ckYa4J-aqdY2n-aqgSqf-aqgScw-TkBBPr-TZAYPU-UnXLXp-aqgWwy-aqe8gX-aqebVi-aqgE2y-aqgTFC-Uk2aML-aqeLQ4-aqe86i-UzuEfT-ckYc6h-ckYcHh-aqgww1-aqgKGA-aqef1K-aqgq9J-aqgPGC-aqdWhz-aqe7Vr-aqeAAv-UkkWTb-aqgXuL-aqefiD)
Photo 3: Edwin Martinez (https://www.flickr.com/photos/rhythmstrip/6181907358/in/photolist-aqgTFC-Uk2aML-aqeLQ4-aqe86i-UzuEfT-ckYc6h-ckYcHh-aqgww1-aqgKGA-aqef1K-aqgq9J-aqgPGC-aqdWhz-aqe7Vr-aqeAAv-UkkWTb-aqgXuL-aqefiD-aqdJFK-kJA7Bj-aqgTUs-UkjLY3-ckYbbG-aqgUSw-aqecxc-aqgopm-aqgZS3-aqgLqw-aqe6D8-aqgvDC-aqgwnC-g4P8w-ckYaMo-aqhogj-aqe7Jz-Uk4j4S-aqevLv-aqdQaX-bVPz4b-aqht11-ckYbqm-aqhmpU-aqgqhy-ckYbMY-aqgZtd-aqeTsz-ckY8So-aqho89-aqh4iQ-ckY9GY)